Coastal Pass is a new initiative for visitors to explore the east coast of England. Created by the National Coastal Tourism Academy (NCTA), Coastal Pass is a booking tool that enables visitors to plan and build their own itineraries, creating bespoke short breaks and holidays. The Coastal Pass is funded by The UK Government’s Discover England Fund and administered by VisitEngland.
We worked closely with NCTA to create a new identity, desktop application and website design. In addition to various brand assets, guidelines and marketing material.