Mr Lee's Noodles

Mr Lee's Noodles are a Bournemouth based start-up who specialise in gourmet noodles in a cup. Combining Eastern culture and Western convenience, Mr Lee's Noodles are the healthy alternative to other pot based snacks.

We recently spent an intensive three days working with Mr Lees Noodles to redesign their brand identity (a custom drawn word marque) and packaging design, which is now being developed by their in-house design team.

Initially when drawing the new logo we wrestled with use (aesthetic) of the apostrophe in Mr Lee's but later developed the 'chopsticks' as a fitting alternative :) — Below is a selection of our initial concepts using the newly created logo.

www.mrleesnoodles.com