Branding

Coastal Pass

Coastal Pass is a new initiative for visitors to explore the east coast of England. Created by the National Coastal Tourism Academy (NCTA), Coastal Pass is a booking tool that enables visitors to plan and build their own itineraries, creating bespoke short breaks and holidays. The Coastal Pass is funded by The UK Government’s Discover England Fund and administered by VisitEngland.

We worked closely with NCTA to create a new identity, desktop application and website design. In addition to various brand assets, guidelines and marketing material.

NLG: Never Let Go®

Never Let Go, make high performance safety products. Robust, reliable, innovative and technically intelligent. They’re used and endorsed by Exxon Mobil, Bechtel, GE, Boeing, Siemens and Network Rail – leaders in oil and gas, renewables, utilities, transportation and construction.

123 Tool Tethering™ is the first of many branding projects we will be collaborating with NLG on.

Elliot Brown Watches

In 2012 we worked with Elliot Brown to design and create their now iconic brand. This included the design of the Canford and Bloxworth watches, packaging, marketing materials, exhibition stands and e-commerce website.

Four years on and it was time (pun unavoidable) for a refresh. As official timekeepers of the world renowned Clipper Yacht Race the new logo will feature on the team mainsail and transom.

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Mr Lee's Noodles

Mr Lee's Noodles are a Bournemouth based start-up who specialise in gourmet noodles in a cup. Combining Eastern culture and Western convenience, Mr Lee's Noodles are the healthy alternative to other pot based snacks.

We recently spent an intensive three days working with Mr Lees Noodles to redesign their brand identity (a custom drawn word marque) and packaging design, which is now being developed by their in-house design team.

Initially when drawing the new logo we wrestled with use (aesthetic) of the apostrophe in Mr Lee's but later developed the 'chopsticks' as a fitting alternative :) — Below is a selection of our initial concepts using the newly created logo.

www.mrleesnoodles.com

Vibe Interiors

Vibe are a team of interior designers & consultants who specialise in office refurbishments and relocations. As part of their brand re-fresh, we conducted a simple audit of all their brand touchpoints to agree on one standard set of basic brand guidelines.

We also devised a way to make it easier to produce branded materials – such as tender response documents, business case studies and credentials.

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La Fleur Du Jour

La Fleur du Jour is a boutique floral design company based in Washington DC. They specialise in beautiful, customised events and floral arrangements for the fine art wedding industry.

As part of the project we designed a new brand identity, which included their new logotype, stationery suite, website, and brand guidelines.

Olives Et Al

Dorset-based Olives Et Al specialise in marinated, stuffed and pitted olives. They also produce olive oil, snacks, nuts, dressings, sauces and antipasti food.

With such a broad portfolio of products, this iconic olive brand wanted help repositioning their brand packaging. In partnership with the Olives Et Al team, we conducted an intensive three day design workshop to produce a variety of packaging ideas that would form the foundations of a future rebrand.

Below is a selection of our initial ideas and we look forward to seeing what the Olives Et Al team do with it all.

Stock Photography: Anna Kucherova

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Movement Photography

Earlier this year, we were approached by photography collective, Movement. A small not-for-profit group who offer small charities & grass-root campaigning organisations free photography to help with their PR.

Having worked with several of grass-roots charities during our time at Lush Cosmetics, we understand the importance of good photography to communicate your message.

We created a simple identity based around the idea of a 'collective' committed to 'Documenting Change'. The ‘collective' is represented by the isolated components in the logo while the ‘change’ is reflected in the suggested animations.

Photography © Movement Photography

St Giles House

St Giles House is situated in Wimborne St Giles in Dorset, close to the Wiltshire and Hampshire borders. It is the home to the Earls of Shaftesbury and covers approximately 5,500 acres.

In Jan 2011 Lord and Lady Shaftesbury began the exciting restoration project of St.Giles House and Park to help secure its future as a family home and venue for a whole range of activities.

In June 2015 Lord and Lady Shaftesbury approached us with the simplest of briefs, a compelling new brand for St Giles House. Since October 2015 we have been working on delivering an exciting new identity, website and marketing strategy.

Launching Spring / Summer 2016.
Photography by Justin Barton